Tips for Writing for the Internet

  1. Gather as much information as possible before you write.
  2. Write using a consistent format with respect to the use of fonts, colors, tables, graphics, and spacing.
  3. Use clear and active language. Make it friendly. Use active voice vs. passive voice as much as possible. In active voice the subject names the action. GEBA sells insurance products and services. In passive voice, the subject names the object or receiver of the action. Insurance services are sold by GEBA. Active voice makes what you want to say clear, friendly, strong and bold.
  4. Use correct grammar and usage in the following areas: subject verb agreement, noun pronoun agreement, parallel construction, spelling, and punctuation.
    NOTE: Use a spell checker, English dictionary, and English hand book or stylebook for correct usage.
  5. Use clear, simple language. Text is difficult to read on screen. Average sentence length 10 - 17 words. Vary sentence length. Avoid lengthy clauses in sentences. Average paragraph length 3 - 4 sentences.
  6. Use bulleted lists as much as possible to describe services and products.
  7. Use numbered lists when listing items or summarizing items in order.
  8. Use tables as much as possible to organize, describe, and summarize information, or use sections of information. Use clear headings or section titles to separate tables or sections.
  9. Use a Table of Contents for a long page, file, or document.
  10. Use graphics and navigational devices for emphasis and to provide interest and reading relief.

C I Corporation